COPA Coca-Cola FIFA World Cup Trophy Tour 2011

“Designed the right atmosphere at the venue.”

Overview

A large-scale fan engagement activation built around the FIFA World Cup Trophy Tour in Nigeria. ConnectPlusSport created an immersive football fan experience around the World Cup Trophy, including interactive zones, experiential games, and photo opportunities.

Objective

To physically manifest Coca-Cola’s football brand values and create direct fan interaction with the World Cup experience.

Result

10,000+ fans attended over 2 days

Strong physical interaction with the trophy experience

Reinforced Coca-Cola’s association with football