COPA Coca-Cola U-17 Youth Championship 2010

"A grassroots youth football tournament designed to identify and engage young football talent."

Overview

A grassroots youth football tournament designed to identify and engage young football talent. To support grassroots football development while driving recruitment and consumption for the Coca Cola brand.

An annual football initiative aimed at developing grassroots football among participants aged 10–17. ConnectPlusSport executed the activation repeatedly from 2009 onward.