Our Work

A grassroots youth football tournament designed to identify and engage young football talent. To support grassroots football development while driving recruitment and consumption for the Coca Cola brand. 

A large-scale fan engagement activation built around the FIFA World Cup Trophy Tour in Nigeria. ConnectPlusSport created an immersive football fan experience around the World Cup Trophy, including interactive zones, experiential games, and photo opportunities. 

Connect Marketing designed an exclusive UEFA Champions League viewing event that blended hospitality, networking, and brand storytelling.

Set in a luxury environment, the experience positioned Mastercard not just as a financial services provider, but as a lifestyle and experience-driven brand.

This campaign reimagined consumer promotions by combining digital entry mechanics with premium offline experiences.

Participants entered via QR codes across retail environments, creating a seamless bridge between physical commerce and digital engagement. The campaign culminated in a VIP UEFA Champions League viewing experience, complete with luxury hospitality and celebrity engagement.

As part of a global initiative, Connect Marketing led the execution of the Belt & Road Relay across multiple African markets. The campaign required synchronized activations across Nigeria, Kenya, Ghana, and Tanzania, each tailored to local contexts while maintaining a unified global narrative.

The relay format symbolized connection, movement, and shared progress, aligning with the Belt & Road Initiative’s core message.

ConnectPlusSport delivered a premium fan engagement platform centered around the Barclays Premier League Trophy Tour. Hosted in Lagos, the activation transformed a symbolic asset—the trophy—into a high-impact experiential campaign.

The event blended media access, celebrity engagement, and fan interaction, featuring football legends and broadcast personalities. Fans were given rare proximity to the trophy, creating deep emotional resonance and shareable moments.

Marking 10 years of NBA Power Forward in Nigeria, ConnectPlusSport delivered a multi-day, multi-stakeholder festival that celebrated impact while scaling visibility.

The program combined competitive basketball, youth development, and public health initiatives into a unified platform. Key elements included a 42-team youth tournament, leadership summits, and large-scale basketball clinics led by NBA champion Festus Ezeli.

Crucially, the initiative extended beyond sport—integrating health interventions such as malaria testing and prevention, reinforcing the program’s long-standing commitment to community development.

To bring the global Spirit of the NBA platform to life in Nigeria, Connect Marketing engineered a bold, culturally immersive campaign that merged sport, luxury, and urban expression.

At the center of the campaign was a fully constructed floating basketball court on the Lagos Lagoon—a first-of-its-kind installation in Africa. This was not just a spectacle, but a deliberate cultural statement: positioning Lagos as a rising global epicenter of basketball culture.

The experience extended into a multi-layered brand world that included a castle-inspired hospitality environment, exclusive merchandise showcases, influencer-led storytelling, and a charity-driven exhibition game. The campaign was carefully designed to balance global brand integrity with hyper-local cultural authenticity.